Jan 28, 2026
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6 min read
I've seen too many B2B companies make this mistake. They launch campaigns before defining their target. The pattern is predictable:
Jan 14, 2026
7 min read
I just reviewed a 47-slide strategy deck. Took the team 3 months to build. Nobody could remember the key points after the presentation.
Dec 31, 2025
8 min read
Does "China Strategy" give you a headache? It should. The traditional advice is overwhelming.
Dec 17, 2025
China B2B marketing isn't harder. It's just different. And most companies fail because they treat it like a translation exercise. You can't copy-paste your US strategy and expect Chinese buyers to respond.
Dec 3, 2025
I've reviewed 50+ B2B marketing campaigns this year. The ones that failed? They all made the same mistake. They tried to do everything at once.
Nov 19, 2025
Most Western companies get China wrong. The market size pulls you in. The complexity spits you out.
Nov 5, 2025
9 min read
Your 'proven' marketing playbook? It's probably killing your international expansion. Most B2B companies make the same mistake when going international:
Oct 22, 2025
Expanding your business into international markets? Here's a strategic approach to test the waters without overcommitting resources—especially for B2B companies.
Oct 8, 2025
Kicked off my first official partnership with a unicorn recently. Not just any handshake—this was a full-on “let’s build something together” moment.
Sep 24, 2025
Let’s be real. No course, book, or webinar teaches marketing like real-world practice.
Sep 10, 2025
What’s really the best way to get great ideas? Honestly, staring at a screen, reading endless articles, or forcing myself to “think harder” rarely sparks anything original.
Aug 27, 2025
Just finished "Positioning." One line really hit me: "Positioning is perception." That line stopped me.
Aug 13, 2025
Marketing growth isn't always about adding more. Sometimes the real power move is about focus.
Jul 30, 2025
What is B2B marketing's end goal? For me, there are only two goals:
Jul 16, 2025
I’ve recently started using voice notes to capture my ideas, and here’s why it’s a game-changer.
Jul 2, 2025
I saw a heated debate on Twitter last week: Is using AI to write authentic? It brought me back to my struggle last year.
Jun 18, 2025
I recently heard something fascinating from Naval Ravikan. He explained it’s not about grinding through 10,000 hours of practice; it's about going through 10,000 iterations.
Jun 4, 2025
I first discovered ChatGPT in late 2022. It didn’t take long for me to get through the waitlist.
May 21, 2025
Over the last two weeks, the most significant news regarding China-US trade relations has been the 90-day pause on reciprocal tariffs.
May 7, 2025
I just returned from a two-week business trip to Taiwan and China. Given the current complex US-China relations, it was a particularly insightful time to be on the ground.
Apr 23, 2025
I failed my bike ride in Maine in 2023. Didn't make it back to my starting point.
Apr 9, 2025
The question I'm recently hearing constantly: "How should I adjust my B2B marketing during a recession?"
Mar 26, 2025
The secret to more marketing victories? It's not complicated, but it demands commitment:
Mar 12, 2025
In my nearly 20 years working with Western companies to enter the Chinese market, here are 6 main reasons they struggle:
Feb 26, 2025
The trend is clear: B2B influencer marketing is surging. But here's the hard truth: copying B2C influencer playbooks won't work for B2B decision-makers.
