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🛡Shield Your B2B Marketing from Recession
The question I'm recently hearing constantly: "How should I adjust my B2B marketing during a recession?"
Stephen Tseng
April 09, 2025 • Estimated Reading Time: 6 minutes
Dminorstudio Newsletter
April 9th, 2025
The question I'm recently hearing constantly:
"How should I adjust my B2B marketing during a recession?"
My answer: Keep going — but adjust smartly.
Why Continue?
Waiting hurts more: B2B deals need time. Build pipeline now.
Leads convert slower: Recession prospects need extra nurturing.
Act Effectively
Review budget: Plan for 6-12 months of uncertainty.
Apply 80/20: 80% to short-term results (1-3 months); 20% to longer-term efforts (3-6 months).
Short-Term Focus
Online ads: Direct targeting, potentially cheaper now.
LinkedIn outreach: Precise audience targeting.
Maintain Foundations
Content marketing: Address audience problems with actionable insights.
Newsletters: You own this audience.
SEO: Slower but lasting results.
Control What You Can
Focus on operations, wellbeing, and responses. Ignore what you can't control.
All recessions end.
Adjust — don't stop.
Your mindset determines your outcomes.
Economic storms don't last forever, but your brand presence should.
Companies that maintain marketing during downturns emerge stronger when markets recover.
Today’s issue:
Beyond Spreadsheets: Why Top CMOs Join Sales Calls
The Evolution Of B2B Buying Behavior
China AI Landscape: Key Players
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👨💻 MARKETING INSIGHTS
State of the Stack 2025: Homegrown martech surges as AI accelerates development - Companies are increasingly building custom marketing tools rather than buying off-the-shelf solutions. Why? AI is democratizing development, enabling even non-programmers to create tailored solutions that fit specific business needs.
How the event-first approach to marketing can maximize research ROI - Smart marketers are launching survey research through interactive events, transforming industry pain points into engagement opportunities while creating content that delivers value year-round.
The Evolution Of B2B Buying Behavior - The B2B landscape has transformed: buyers now complete 70% of their decision-making before ever talking to sales, thanks to robust digital research tools.
📊 CHINA MARKET PULSE
China AI Landscape: Key Players - China's AI sector is advancing rapidly. Following DeepSeek's international emergence, more Chinese AI innovators are likely to make global debuts soon.
China Cross-Border E-Commerce Trends: 2024 White Paper - Cross-border e-commerce in China is booming, driven by infrastructure investments and government incentives. The future looks bright: 46% of Chinese consumers plan to increase spending on imported products.
How China's State-Backed E-Commerce Platforms Threaten American Consumers and U.S. Technology Leadership - China's strategic push to dominate e-commerce aims to expand global influence, financial reach, and AI competitiveness. This analysis provides a critical and different perspective on these developments.
🎬 THAT’S A WRAP
Before you go: Here are 2 ways I can help
B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Until next time,
— Stephen Tseng
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