Dminorstudio Newsletter
January 28th, 2026
I've seen too many B2B companies make this mistake.
They launch campaigns before defining their target.
The pattern is predictable:
Marketing team gets a budget
They immediately start executing
Facebook ads go live
Influencer partnerships launch
Conference booths get booked
Nobody stops to ask: Who exactly are we trying to reach?
The Symptoms
The metrics start rolling in.
Lots of clicks. Plenty of impressions. Decent engagement.
But sales stay quiet. No qualified leads. No revenue impact.
Marketing reports busy activity
Sales reports empty pipeline
CFO reports wasted budget
The Root Cause
Tactics without strategy are just expensive noise.
Your audience doesn't care about your Facebook ads if they're on LinkedIn.
Your influencer campaign falls flat if your buyers don't follow influencers.
Wrong channels reach wrong people
Generic messaging attracts tire-kickers
Budget disappears with nothing to show
The Solution
Reverse the order.
Spend 20% of your time defining your audience. Understand their pain points deeply.
Then spend 80% of your time executing in the right places.
Research before you launch
Validate before you scale
Measure what matters
When you know exactly who you're targeting:
Budget decisions get easy
Channel selection becomes obvious
Messaging writes itself
Your 50K delivers 10x ROI instead of zero.
Before you close this email, answer one question:
If you could redo one marketing decision from last year, what would it be?
👉 Hit reply and let me know.
Today’s insights:
Why B2B Buyers Ignore Your Promo Ads
The future of Marketing in The Era of AI
Global Consumer Outlook In Focus: Competing for the Cautious Chinese Consumer in 2026
And more…
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🌱 FRESH FROM OUR BLOG
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👨💻 EXECUTIVE MARKETING INTELLIGENCE
The future of Marketing in The Era of AI – Agentic AI can run campaigns autonomously, but 45% of consumers want data transparency. Balancing personalization with ethics is the real challenge.
Generative AI in 2026: A Strategic Imperative for CMOs – AI personalization boosts Chinese e-commerce conversions 25%. Winners will nail the balance between personalization and privacy concerns.
Cross-Border E-commerce APAC: Complete 2026 Expansion Guide – APAC e-commerce will hit $760B this year. Smart move: test in Singapore or Hong Kong first, then expand only to proven markets.
📊 CHINA MARKET ADVANTAGE
Global Consumer Outlook In Focus: Competing for the Cautious Chinese Consumer in 2026 – Chinese spending intent dropped from +10 to negative 8. Only 20% prioritize saving, compared with 42% of Americans, indicating pent-up demand.
Navigating China's Consumer Sector in 2026: Opportunities Amidst Weakness and Rebalancing – Tourism up 12%, box office up 22% despite economic pressures. Experiences beat products in China now.
China Digital Advertising Compliance 2025: New Rules You Can't Ignore – New ad regulations tightening in China. Stay updated if you're advertising there.
👓 WHAT I HAVE BEEN USING
Wispr Flow – Voice AI converts speech to text at 220 words per minute. It could help you type less and input faster, especially if you don’t type quickly.
🎬 THAT’S A WRAP
Before you go: Here are 2 ways I can help
B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Thank you for reading, and stay cool this hot summer☀️.
— Stephen Tseng
