šŸ¦„Building Together = Competitive Edge

Kicked off my first official partnership with a unicorn recently. Not just any handshake—this was a full-on ā€œlet’s build something togetherā€ moment.

In partnership with

Dminorstudio Newsletter

Dminorstudio Newsletter

8th October, 2025

Hey, Stephen here.

Kicked off my first official partnership with a unicorn recently. Not just any handshake—this was a full-on ā€œlet’s build something togetherā€ moment.

Before, I kept partnerships casual. This time? I wanted to see what could happen if both sides won.

Here’s what I learned (and what I wish someone told me sooner):

  1. Don’t rush
    Getting to know your partner’s business, their people, their vibe—it takes time. No shortcuts. Slow down and listen.

  2. Look for the win-win
    Best partnerships make both sides better. It’s not about who wins more. If everyone walks away stronger, you’re playing the right game.

  3. Set real expectations
    Big companies take time to move. When you’re selling together, patience matters. Don’t expect instant wins. Instead, align on what a ā€œquick winā€ actually means.

  4. Act as a partner, not a vendor
    You’re not just an extra set of hands. Treat each other as equals—share ideas, challenge assumptions, collaborate for real. Partnerships are built, not bought.

Honestly? Building this partnership has felt a lot like navigating a new relationship. It takes trials, tweaks, and sometimes you hit ā€œpauseā€ before you break something that matters. If it’s not clicking, step back. Better to walk away than get stuck in a mismatched story.

Still early days, but the growth potential is wild when you get partnerships right.

What about you? Have you built a partnership that changed your business—or didn’t work out?

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Today’s insights:

  • Why 95% of B2B Brands Are Still Stuck at Square One

  • How Chinese Consumers View Western Brands in China

  • Companies Are Using AI to Make Faster Decisions in Sales and Marketing

  • And more…

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šŸ‘Øā€šŸ’» EXECUTIVE MARKETING INTELLIGENCE

  • Companies Are Using AI to Make Faster Decisions in Sales and Marketing – Teams are ditching slow, committee-style decision making for AI that gives them instant insights, so they can act fast while opportunities are still hot. This feels like the kind of shift that separates winners from the companies still stuck in meeting hell.

  • A future of B2B sales without salespeople? – Younger buyers prefer researching on their own through websites and reviews before ever talking to anyone, basically making the traditional cold-call salesperson irrelevant. Makes total sense—I'd rather figure things out myself than sit through another product demo.

  • Growth Marketing vs Demand Generation: Which is More Impactful: – Growth marketing focuses on the whole customer journey and lifetime value, while demand generation is about creating quick awareness and filling your pipeline now. If you're bootstrapping, you need demand gen's immediate results, but growth marketing builds something that actually lasts.

šŸ“Š CHINA MARKET ADVANTAGE

  • How Chinese Consumers View Western Brands in China – Chinese consumers dump brands faster than I change my morning coffee order—they're all about deals and social buzz, which actually creates crazy opportunities for new players to break in. The real kicker is how they treat shopping like a community sport, posting reviews like it's their job (75% vs 20% of Americans), so if you're not thinking social-first in China, you're basically invisible.

  • China manufacturing activity picks up in September — official PMI still shows contraction – China's manufacturing improved slightly to 49.8 in September, but it's still contracting for the sixth straight month due to weak demand and trade tensions. Better than expected, sure, but six months of decline still tells the real story.

  • China+1 strategy: Diversifying Manufacturing Beyond China’s Borders– Companies are spreading production across multiple countries like Vietnam and Thailand to avoid putting all their eggs in China's basket. A smart move after recent disruptions—anyone who has learned the hard way knows that backup plans are no longer optional.

šŸ‘“ WHAT I HAVE BEEN USING

  • Tab Copy — Tab Copy lets me grab all my browser tabs and copy them into different formats instantly—no more manually copying URLs one by one. Been using this for years, and it's saved me hours when sharing research with clients.

šŸŽ¬ THAT’S A WRAP

Before you go: Here are 2 ways I can help

  1. B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.

  2. China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.

Thank you for reading, and stay cool this hot summerā˜€ļø.

— Stephen Tseng

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