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⚡Why Every Marketing Course You’ve Taken Is Useless
Let’s be real. No course, book, or webinar teaches marketing like real-world practice.
Stephen Tseng
September 24, 2025 • Estimated Reading Time: 7 minutes
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Dminorstudio Newsletter
24th September, 2025
Hey, Stephen here.
Let’s be real. No course, book, or webinar teaches marketing like real-world practice.
Reading helps. But if you want real skills, you have to do the work. The best lessons? They come from solving real problems.
Thinking about binging another online course to become a pro? It doesn’t work like that. Real growth starts when you roll up your sleeves and launch a project. Any project.
Why? The moment you dive in, you hit real challenges. That’s when learning gets real. Suddenly, every article or class matters—because you need it right now. It’s trial, error, frustration, and breakthroughs.
One messy project teaches more than a shelf of books.
Watching tutorials is easy. Wrestling with live campaigns? Not so much. But real skills come from doing, failing, fixing, and doing again.
The process is messy. It’s never a straight line. But it works.
I’m still learning, too. Last week, I tried a new AI model with MCP. Was it perfect? Not even close. Did I learn a lot? Absolutely.
Bottom line: If you’re serious about marketing, get in the arena. Don’t just read about it. Jump in. Test, fail, tweak, learn, repeat.
What about you? How do you approach learning in your field?
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Today’s insights:
Product Managers Aren’t Ignoring You—You’re Ignoring Their Priorities
B2C vs. B2B marketing with AI: The industry trends every marketer should know
WeChat User Demographics 2025
And more…
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👨💻 EXECUTIVE MARKETING INTELLIGENCE
B2C vs. B2B marketing with AI: The industry trends every marketer should know – HubSpot shows B2B and B2C marketers are all-in on AI for content and creative work, but approach it with both excitement and some skepticism. It’s cool to see the whole industry moving forward together.
What We Actually Know About Optimizing for LLM Search – Ahrefs confirms good old SEO—site structure, authority, and fresh content—still drives AI search visibility. Nice to know some fundamentals don’t change, even as AI evolves.
Content is now a red ocean (here's what to do next) – Pierre Herubel nails it: content is overcrowded, and only personal, one-of-a-kind stories cut through the noise now. I appreciate the honest, no-BS take!
🇨🇳 CHINA MARKET ADVANTAGE
WeChat User Demographics 2025 – WeChat’s 2025 demographics surprised me: over 1.4 billion users, with the fastest growth now among people over 50 and in smaller cities. The “silver economy” is embracing WeChat in a big way!
China Entered Top 10 in WIPO's 2025 Global Innovation Index – China just made the Top 10 in the 2025 Global Innovation Index, becoming a top global innovation hub. It’s impressive to see how quickly they turned plans into real impact.
Marketing CEOs and the pursuit of innovation: Evidence from the Chinese market – Data shows Chinese companies with marketing-savvy CEOs invest more in innovation and file more patents—marketers really are a growth engine, not just creative thinkers.
👓 WHAT I HAVE BEEN WATCHING
Antifragile — “Antifragile” dives into how some people and systems actually get stronger from chaos and unpredictability, rather than being broken by it. I really enjoyed Taleb’s unconventional take—it’s one of those books that sticks with you and reshapes how you see setbacks and risk.
🎬 THAT’S A WRAP
Before you go: Here are 2 ways I can help
B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Thank you for reading, and stay cool this hot summer☀️.
— Stephen Tseng
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