đŸ§ȘTest New Market Now with $5K or Less in 90 Days

Expanding your business into international markets? Here's a strategic approach to test the waters without overcommitting resources—especially for B2B companies.

Author

Stephen Tseng
October 22, 2025 ‱ Estimated Reading Time: 8 minutes

In partnership with

Dminorstudio Newsletter

22nd October, 2025

Hey, Stephen here.

Expanding your business into international markets?

Here's a strategic approach to test the waters without overcommitting resources—especially for B2B companies.

One common mistake businesses make is diving in without validating demand. Instead, consider running a pilot program.

Here are two effective, resource-efficient methods to test your market:

1ïžâƒŁ Google PPC Campaigns

  • Craft one clear value prop that speaks only to your next customer.

  • Know exactly who you want to attract. No gray areas.

  • Give your PPC campaign at least a month, but three is better.

  • Watch the numbers: Did they click, engage, convert

2ïžâƒŁ LinkedIn Outreach

  • Zero in on your ideal client profile.

  • Tap your network (and their networks) to open real conversations.

  • Don’t just sell—ask, listen, and learn. Quality feedback is gold.

Why use both?

  • Google PPC provides quantitative insights with a larger sample size but lacks qualitative depth.

  • LinkedIn Outreach offers rich qualitative feedback but is harder to scale.

For the best results, combine these approaches to get a comprehensive understanding of your market.

📌 Pro Tip for China Market: Use Baidu PPC instead of Google, and LinkedIn only if targeting multinational executives or companies focused on overseas markets.

Bottom line: Testing smartly can save you time, resources, and effort while setting the foundation for success in new markets.

What strategies have worked for you when entering international markets? Let’s discuss!👇

  • Reply directly

  • Take the quick poll below (you can share thoughts after selecting an option)

Today’s insights:

  • The Price Is Wrong: 4 Risky Moves CEOs Make in New Markets

  • Baidu vs Google SEO: A Comprehensive Analysis

  • How AI Agents Will Transform B2B Sales

  • And more


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P.S. Need help with your B2B digital marketing? Schedule a free 30-min discovery call by replying directly to this newsletter.

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 đŸŒ± FRESH FROM OUR BLOG

  • Baidu vs Google SEO: A Comprehensive Analysis – Baidu still wants 1% keyword density and meta tags Google ditched years ago, plus it can't handle JavaScript well. The real barrier—83% of top results need .cn domains and ICP licenses, so you basically need local presence to compete.

đŸ‘šâ€đŸ’» EXECUTIVE MARKETING INTELLIGENCE

  • How AI Agents Will Transform B2B Sales | BCG – BCG shows B2B sales moving toward three AI levels—augmented, assisted, and autonomous—but here's the kicker: 70% of success is people and processes, not fancy tech. Most companies buying AI tools without fixing their workflows first are wasting money.

  • Pull vs Push Marketing – Pierre nails the core debate: interrupt people with ads (push) or create content so valuable they find you (pull). Most B2B companies still spam push tactics when buyers are actively searching for pull content.

  • The Sunk Cost Fallacy in Content Marketing – QuickBooks deleted hundreds of thousands of dollars worth of blog posts and traffic jumped 44%—bad content actually hurts more than helps. The toughest part is convincing yourself to abandon what you already paid for, even when data shows it's the right call.

📊 CHINA MARKET ADVANTAGE

  • China Business Opportunities 2025 – Risks & Strategies for SMEs and Mid-Markets – China's 5.4% GDP growth hides the real story—weak consumer spending versus booming AI, healthcare, and green tech sectors. You need laser focus on specific winning sectors now, or you'll burn cash fast.

  • China's 'new economy' shines through cloudy growth outlook | Reuters â€“ China's pouring $47 billion into AI, quantum computing, and biotech while traditional sectors struggle. Two Chinas exist now—one racing ahead in innovation, one dealing with real estate weakness.

  • WeChat Content Evolution in Past 3 Years – Historical content exploded from 1% to 22% while entertainment crashed from 14% to 3%—WeChat's now serious info, not social fun. Nationalism doubled to 23%, telling you exactly what resonates with Chinese audiences right now

👓 WHAT I HAVE BEEN USING

  • Save to Notion — Save to Notion is a Chrome extension that grabs web stuff—articles, tweets, videos—and drops them straight into your Notion workspace without the copy-paste dance. Been wanting something like this to organize all the information I save on Notion.

🎬 THAT’S A WRAP

Before you go: Here are 2 ways I can help

  1. B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.

  2. China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.

Thank you for reading, and stay cool this hot summer☀.

— Stephen Tseng

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