Mar 12, 2025
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6 min read
In my nearly 20 years working with Western companies to enter the Chinese market, here are 6 main reasons they struggle:
Feb 26, 2025
The trend is clear: B2B influencer marketing is surging. But here's the hard truth: copying B2C influencer playbooks won't work for B2B decision-makers.
Feb 12, 2025
5 min read
As a business owner and marketer, I'm constantly learning new knowledge - from blockchain to AI and everything in between.
Jan 29, 2025
2025 should be an interesting year for China and the US, not to mention their relationship.
Jan 15, 2025
If you haven't integrated AI into your workflow, the time is now.
Jan 1, 2025
2025 should be a year full of good and bad surprises, especially after the new US administration takes over.😉
Dec 18, 2024
Timing is everything in marketing. 🕰️ When you launch campaigns, you must consider the right timing window.
Dec 4, 2024
Your marketing plan doesn’t matter. Actions do. A perfect marketing plan without execution? Useless.
Nov 20, 2024
The US-China relationship has taken an interesting turn post-election. As business leaders, how should we adapt?🤔
Nov 6, 2024
Most people do B2B marketing like amateurs. Fix it by doing these 3 things.
Oct 23, 2024
Ready to align your B2B solution with customer needs and outpace the competition? Follow these 7 steps to create an offer that resonates and delivers outstanding results.
Oct 9, 2024
7 min read
B2B Marketing: Old School or New School. Traditional methods are being replaced by strategies leveraging data, digital integration, and collaboration.
