The question I'm recently hearing constantly: "How should I adjust my B2B marketing during a recession?"
The secret to more marketing victories? It's not complicated, but it demands commitment:
In my nearly 20 years working with Western companies to enter the Chinese market, here are 6 main reasons they struggle:
The trend is clear: B2B influencer marketing is surging. But here's the hard truth: copying B2C influencer playbooks won't work for B2B decision-makers.
As a business owner and marketer, I'm constantly learning new knowledge - from blockchain to AI and everything in between.
2025 should be an interesting year for China and the US, not to mention their relationship.
If you haven't integrated AI into your workflow, the time is now.
2025 should be a year full of good and bad surprises, especially after the new US administration takes over.😉
Timing is everything in marketing. 🕰️ When you launch campaigns, you must consider the right timing window.
Your marketing plan doesn’t matter. Actions do. A perfect marketing plan without execution? Useless.
The US-China relationship has taken an interesting turn post-election. As business leaders, how should we adapt?🤔
Most people do B2B marketing like amateurs. Fix it by doing these 3 things.
