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👉90% Of Western B2B Companies Fail In China
In my nearly 20 years working with Western companies to enter the Chinese market, here are 6 main reasons they struggle:
Stephen Tseng
March 12, 2025 • Estimated Reading Time: 6 minutes
Dminorstudio Newsletter
March 12th, 2025
Hi, Stephen here.
China has the biggest consumer market, attracting many Western companies.
But success there isn't as straightforward as most think.
In my nearly 20 years working with Western companies to enter the Chinese market, here are 6 main reasons they struggle (from a B2B and marketing perspective):
Investing too heavily without proper market testing first
Copy-pasting strategies from home countries without necessary adaptation
Ignoring China's unique ecosystem and regulatory environment
Misunderstanding Chinese user behavior and digital platforms
Failing to recreate the right value proposition for Chinese consumers
Not identifying the proper market segments in China
Lacking patience for long-term market development
Remember:
It's a journey that takes time.
Your goal should be increasing your odds of success with fewer costly mistakes along the way.
The real winners aren't those with quick initial gains, but those who survive and thrive in the market long-term.
🤔 I'm curious:
What's your experience with entering new international markets?
Let me know:
Reply directly
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And more…
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🎬 THAT’S A WRAP
Before you go: Here are 2 ways I can help
B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Until next time,
— Stephen Tseng
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