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💰Why Your B2B Influencer’s Burning Money
The trend is clear: B2B influencer marketing is surging. But here's the hard truth: copying B2C influencer playbooks won't work for B2B decision-makers.
Stephen Tseng
February 26, 2025 • Estimated Reading Time: 6 minutes
Dminorstudio Newsletter
February 26th, 2025
Hi, Stephen here.
The trend is clear: B2B influencer marketing is surging.
But here's the hard truth: copying B2C influencer playbooks won't work for B2B decision-makers.
Why? Two critical roadblocks:
Complex B2B Decision Process
Multiple stakeholders
Long evaluation cycles
Rigorous ROI analysis
Purchase Behavior
No impulse buying
Data-driven decisions
Need for detailed technical validation
💡 The Better Alternative: Thought Leadership
Let's break down the key differences:
Thought Leadership:
Build deep industry authority
Deliver expert analysis
Shape industry conversations
Establish long-term credibility
vs.
Influencer Marketing:
Focus on reach metrics
Drive brand awareness
Aim for quick conversions
Rely on personality appeal
The ideal scenario? Find an influencer with thought leadership.
But let's be realistic: In specialized B2B sectors, this is usually not the case.
🤔 I'm curious:
What's your experience with B2B influencer marketing?
Have you run any influencer campaigns recently?
Let me know:
Reply directly
Take the quick poll at the bottom (you can input text after clicking the options)
Today’s insights:
Data vs. Influence: What Really Drives B2B Buying Decisions?
Which LLM Should You Use for Your Business?
8 New Digital Marketing Trends in China 2025
And more…
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👨💻 TECH & MARKETING INSIGHTS
39 Crucial B2B Marketing Statistics in 2025 - Game-changer: 60% of B2B buyers now make purchase decisions purely on digital content. Key insight: It takes 13 content touchpoints before they engage with your brand.
The AI App Wars: a Quick Take on 2025 - DeepSeek just disrupted the AI landscape in January 2025. Here's what it means for business leaders.
Which LLM Should You Use for Your Business? - Quick guide: Choose the right AI model for your needs. My favorite combo: Claude + Perplexity with DeepSeek R1.
📊 CHINA MARKET PULSE
8 New Digital Marketing Trends in China 2025 - China's digital landscape is transforming fast. New reality: Brands must adapt to rapidly shifting consumer behaviors
Customer Support in China: Get Started in 2025 - Must-know: Chinese users expect different customer service. Success factor: Local adaptation is non-negotiable
2025 China Internet Users Data - Big numbers: China leads with 1.108 Billion internet users (78.6% penetration), followed by India (806 Million) and the US (322 Million)
🎬 THAT’S A WRAP
Before you go: Here are 2 ways I can help
B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Until next time,
— Stephen Tseng
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