Mar 11, 2026
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7 min read
You're not alone. I hear this from B2B leaders all the time. They have a dedicated team, attend the right trade shows, and still can't predict next quarter's pipeline.
Feb 25, 2026
8 min read
Most B2B executives expanding to China overlook one critical factor. It's not tariffs. Not regulations. Not even language barriers. It's understanding how 1.4 billion people actually use the internet.
Feb 11, 2026
Your CEO doesn't trust your marketing numbers. They won’t say it directly. They’ll ask “clarifying questions.” They’ll request “additional context.”
Jan 28, 2026
6 min read
I've seen too many B2B companies make this mistake. They launch campaigns before defining their target. The pattern is predictable:
Jan 14, 2026
I just reviewed a 47-slide strategy deck. Took the team 3 months to build. Nobody could remember the key points after the presentation.
Dec 31, 2025
Does "China Strategy" give you a headache? It should. The traditional advice is overwhelming.
Dec 17, 2025
China B2B marketing isn't harder. It's just different. And most companies fail because they treat it like a translation exercise. You can't copy-paste your US strategy and expect Chinese buyers to respond.
Dec 3, 2025
I've reviewed 50+ B2B marketing campaigns this year. The ones that failed? They all made the same mistake. They tried to do everything at once.
Nov 19, 2025
Most Western companies get China wrong. The market size pulls you in. The complexity spits you out.
Nov 5, 2025
9 min read
Your 'proven' marketing playbook? It's probably killing your international expansion. Most B2B companies make the same mistake when going international:
Oct 22, 2025
Expanding your business into international markets? Here's a strategic approach to test the waters without overcommitting resources—especially for B2B companies.
Oct 8, 2025
Kicked off my first official partnership with a unicorn recently. Not just any handshake—this was a full-on “let’s build something together” moment.
