What 1.3 billion monthly active users can do for your business?

According to Statista, WeChat has 1.3 billion monthly active users in 2024.

Author

Stephen Tseng
September 11, 2024 • Estimated Reading Time: 6 minutes

Dminor Studio Newsletter

September 11th, 2024

Friends,

Autumn🍂 is almost here.

The weather has cooled down in New York.

The kids are finally back to school.

The rumor is the Fed will cut interest rates next week.

Let’s hope it will help the US and the world economy if it happens.

It is time to prepare for last quarter’s business sprint.

What is your business plan for 2024 Q4?

Reply to this email and let me know.

In today’s issue:

  • Transform Your Business Strategy: Leveraging WeChat for B2B Growth in China

  • B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024

  • Why Your B2B Marketing Doubts Are Actually a Competitive Advantage?

  • And more….

First time reading? Sign up here.

⭐ My Daily Post

📖 Deep Dive - Transform Your Business Strategy: Leveraging WeChat for B2B Growth in China

WeChat isn't just an app; it's a lifestyle in China.

According to Statista, WeChat has 1.3 billion monthly active users in 2024.

It is equal to about 80 percent of China’s total population.

Imagine having one platform where you can engage, educate, and convert your prospects.

That's the potential WeChat brings to the table.

Align with Your Business Strategy

Your WeChat marketing strategy should mirror your overarching business goals.

Defined your unique value and target audience.

Perfect. Let’s bring that blueprint to WeChat.

Know Your Clients

Don’t guess—ask!

Engage directly with your current clients:

  • When do they read the articles on WeChat?

  • What type of articles do they want to read from your company?

  • What do they want to learn from your WeChat public account?

  • What are the current challenges they have for their business?

Set Clear Goals

Before launching, ask yourself what you aim to achieve.

There are 5 types of goals:

  • Increase followers.

  • Increase Page View.

  • Educate and nurture your followers.

  • Increase the conversion rate to sales leads.

  • Drive traffic to your website.

Think Long-Term

Content is king.

Consistency and value-driven content will keep your audience coming back.

Plan with these in mind:

  • High-quality, relevant content

  • A consistent publishing schedule

  • Strategic promotion of your content

Your Content Marketing Strategy

Content is the core of a WeChat account.

You should have a simple content marketing strategy.

Again, the best way to define your content strategy is:

  • Talk to your client.

  • Track the results from your blog or previous WeChat articles.

  • You should define at least two things:

  • The WeChat article topics

  • Editorial calendar

You should keep tracking the analytics data after publishing and keep fine-tuning your topics.

Promotion is Key

Offline and online channels both matter.

Offline:

  • Trade show. The trade show is still a critical role in B2B marketing. It is also the best offline channel for promoting your WeChat account.

  • Print materials. Put the WeChat information in your print marketing, like leaflets or business cards.

Online:

  • Online campaign. You should have an online campaign to promote your WeChat account.

  • Website. Always put your WeChat QR code on each webpage’s header, footer, or sidebar.

  • Lead magnet. Think about what valuable info you can provide. It can be a cheat sheet, eBook, or whitepaper.

Optimize and Integrate

Your WeChat account should act as a client portal.

Ensure it’s rich with valuable information and seamlessly connected to your other digital platforms.

Your WeChat account menu should be customized to fit your marketing strategy.

Continuous Improvement

Optimization is ongoing.

Gather customer feedback, analyze data, and iteratively improve.

Your ultimate goal?

Convert those followers into sales leads through effective CRM integration.

WeChat is not just a platform.

It's a powerhouse for B2B marketing in China.

Are you ready to leverage it?

What’s your biggest challenge with WeChat marketing?

Reply and let me know.   

Related reading: WeChat - Statistics & Facts

🧙‍♂️ My Picks

  1. B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024  — This article has comprehensive information on AI use, team structure, budget, etc. If you are doing B2B content marketing, it is a good read.

  2. X in 2024: A Recap of Everything Marketers & Advertisers Need to Know — Many things have changed since Elon Musk took over Twitter. Some people don’t really like those changes. But X still remains one of the most influential social media on the internet.

  3. How to Write Prompts for ChatGPT — Good questions lead to good answers. That is why learning how to write good AI prompts is important.

  4. 2024 Little Red Book (Xiaohongshu) Marketing — Little Red Book is China’s answer to Instagram. It has been a social media and e-commerce platform for younger generation in China. I have heard that the younger generation in China searches for online answers in Little Red Book instead of Baidu.

🔧 What I Have read

  • Kevin Rose — Kevin Rose is a well-respected internet entrepreneur and investor. If you are interested in something new in tech, wellness, and investment, you are in the right place.

 

📚 What I have watched

  • Shetland — I literally watched every season. It has been my all-time favorite British crime drama. I never could nail who the murderer was until the ending (unlike most American crime dramas). Plus, you can enjoy the beautiful landscape of Shetland. Highly recommend.

Before you go: Here are 2 ways I can help

  1. B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.

  2. China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.

Thanks for reading,

Stephen Tseng

How did you like today's newsletter?

Login or Subscribe to participate in polls.