Struggling with B2B marketing ROI internationally?

Dminor Studio Newsletter

August 14th, 2024

Hey, it’s Stephen.

Starting from the last issue, I added a “Poll” feature to the newsletter. 

It is at the very bottom of the newsletter.

All you need to do is just click. 

Your feedback will help me improve the newsletter. 

Also, starting from this issue, I added AI-related content regularly.

AI is inevitable now.

If you can’t beat them, join them.😆

I might even do a deep-dive regarding AI in the future. 

If you are interested in any AI-related topics, just reply to this newsletter and let me know. 

In today’s issue:

• Maximizing ROI: 7 Essential Digital Marketing Channels for B2B in China

• 3 Ways to Add a Human Touch to AI-Generated Content

• How Marketers Can Break Free from Decision Fatigue

• And more….

Questions or comments? 

Just reply to this email. I read every one of them.

First time reading? Sign up here.

⭐ My Daily Post

• My Daily Post — I share my thoughts and learning on LinkedIn at 8:00 am (NY time) every Monday, Wednesday, and Friday, except for US holidays.

  
  Here are the 3 popular posts that might add value to you:

  1. Revenue-Driven B2B Marketing: Shifting from Cost Center to Profit Generator

  2. From Booth to Browser: Maximizing Digital ROI at Trade Shows

  3. Safeguarding Your B2B Audience: The Power of Owned Audience

📖 Deep Dive - Maximizing ROI: 7 Essential Digital Marketing Channels for B2B in China

Let’s face the reality.

One of the biggest concerns for B2B marketing leaders is ROI.

That is why B2B companies must optimize digital marketing strategies to get the best ROI.

Especially in the dynamic and unique Chinese market.

Here are seven highly effective channels that can maximize impact without wasting your budget:

1. B2B Website: Your digital fortress

   
   Not just another channel but the ultimate conversion hub.

   
   Craft compelling content, killer messaging, and a seamless funnel to transform traffic into leads.

   
   Every channel points here.

2. Baidu SEO: Think long-term

   
   Optimize for high-intent, low-competition keywords.

   
   It’s your evergreen traffic generator.

   
   Done right, it’s a goldmine.

3. Baidu PPC: Short-term wins

   
   Target competitive keywords for immediate results.

   
   Perfect for quick, impactful campaigns.

   
   Stay agile to maximize ROI.

4. WeChat Marketing: Engage and nurture

   
   WeChat is a powerhouse for customer interaction in China.

   
   Publish insightful content and maintain direct communication to build

   strong relationships.

5. Online Webinars: Educate and connect

   
   Webinars provide a platform for live interactions, sharing specific

   knowledge, and solving targeted problems.

   
   Perfect for warming up leads.

6. Online PR: Build credibility

   
   Online PR elevates your brand’s visibility and trustworthiness.

   
   When prospects research your company, your strong PR presence

   speaks volumes.

7. LinkedIn Outreach (Honorable Mention)

   
   Yes, LinkedIn is blocked in China.

   
   But for senior execs in multinationals or expats, it’s still an effective channel.

   
   Leverage it wisely.

Takeaway

There are no shining objects here. 

None of the 7 channels are new. 

But they are time-and-battle-tested. 

Once the companies start to execute and optimize with patience, they will see the results sooner than expected. 

It is never the other way around. 

What's your top pick from those channels? 

Share your thoughts!

🧙‍♂️ My Picks

• How Marketers Can Break Free from Decision Fatigue — I experience marketing decision fatigue all the time, and I am glad I am not alone. 

• 3 Ways to Add a Human Touch to AI-Generated Content — I always need to edit AI-generated content. This article provides practical suggestions for making AI content less AI-fingerprinted.

• What’s the Best Time to Post Content on LinkedIn? The real nugget in this article is the section on “How Posting on LinkedIn is Changing.” 

• Over 70 Apps Test China’s New Cyber ID System — Really? Cyber ID? I guess only China can make it happen. 

📚 What I Have Used

• Perplexity — I have used this AI search engine a lot recently. I can see its potential to replace traditional search engines. Give it a try. It might surprise you. 

Before you go: Here are 2 ways I can help

1. B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.

2. China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.

Thanks for reading, and don’t forget to take a summer vacation!🍹

Stephen Tseng

(My LinkedIn Profile)

dminorstudio.com