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Silk Road 2.0: China's Digital Habits Inspiring World Innovation
China's digital landscape stands out globally with its unique user behaviors.
Stephen Tseng
July 31, 2024 • Estimated Reading Time: 5 minutes
Dminor Studio Newsletter
July 31st, 2024
Hey, it’s Stephen.
Alright. The second issue this month. I made it!
I launched a new feature in this newsletter.
It is at the very bottom.
It only takes 1 click to play.
Simple and easy.
Check it out!
In today’s issue:
Learning from the East: How China's User Behaviors Can Inspire Global Innovation
WeChat claims 500 million monthly users actively playing in-app games
OpenAI’s SearchGPT joins the battle
And more….
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My Daily Post — I share my thoughts and learning on LinkedIn at 8:00 am (NY time) every Monday, Wednesday, and Friday, except for US holidays.
Here are the 3 posts which might add value to you:
📖 Deep Dive - Learning from the East: How China's User Behaviors Can Inspire Global Innovation
China's digital landscape stands out globally with its unique user behaviors.
These distinctive patterns have been shaped by innovative technologies and platforms specific to the Chinese market.
Let's explore why user behaviors in China are so unique.
1. Text Messaging and Email? A Thing of the Past.
What’s the go-to communication tool?
WeChat.
It's not just a messaging app.
It’s a lifestyle.
2. The Cashless Wonderland
Every time I visit China, I don’t use a single bill from my wallet.
99% of my transactions were completed via WeChat Pay and Alipay.
Big shops, street vendors, and even street beggars all accept WeChat pay.
That’s how deeply integrated digital payments are.
3. One App to Rule Them All: WeChat.
Imagine combining WhatsApp, Facebook, LinkedIn, PayPal, and more into one app.
WeChat lets you send messages, make voice/video calls, engage in e-commerce, watch short videos, and even attend webinars.
It’s an all-in-one powerhouse.
4. Convenience is King.
In China, people generally value convenience more than other things.
WeChat is a perfect example by offering an ecosystem where everything is just a tap away.
It’s all about making life easier.
5. The Personal-Professional Blend.
In the US, we keep Facebook for friends and LinkedIn for work.
In China, WeChat does it all.
Personal and professional lives seamlessly mix on one platform.
Takeaway
Understanding these unique user behaviors in China can improve the business’s China marketing strategies.
By adopting these practices, the business can boost engagement and efficiency in the Chinese market.
Even those who don’t target the Chinese market can still learn something from WeChat.
At least, Elon Musk had learned something from WeChat. 😉
🧙♂️ My Picks
Target Audience: My Tips for Finding the Perfect Fit — The profile is a must-have fundamental for marketing. Ideally, we should revisit our target audience profile every 6 months.
OpenAI’s SearchGPT joins the battle for search engine supremacy — Will AI search engines replace traditional search engines? We will know soon.
WeChat claims 500 million monthly users actively playing in-app games — This super app even has a mini-game now. I predict AI is not around the corner.
📚 What I Have Watched
Twisters — If you are old enough, you might watch the first one. It is a standalone sequel to the 1996 Twister. Though the movie title is not creative (but memorable), it is surprisingly better than the first one. It is worth watching it in the movie theater.
Before you go: Here are 2 ways I can help
B2B Digital Marketing Solution — We help B2B companies grow business through proven B2B digital marketing approaches.
China B2B Digital Marketing Solution — We use China-specific digital marketing approaches to help B2B companies grow in China market.
Thanks for reading, and don’t forget to take a summer vacation!🍹
Stephen Tseng
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